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The only thing constant about the Liverpool FC Women’s team is change. Most of the change we see is on the field, especially since player contracts tend to be year to year. Apparently there are also changes happening behind the scenes as well. It was announced today that Adam Greaves-Smith would be leaving his role as general manager for the Women’s team at the end of August.
“I’d like to thank my colleagues at LFC for a fantastic experience over the past three years,” said Greaves-Smith.
“With an upcoming restructure, the timing was right for me personally to explore new challenges, whilst giving me time to focus on a difficult period in my family life. I’d like to thank the club for their understanding and support during this. I’d also like to thank my colleagues, the FA, fans and so many others who have worked so closely with me during my time at LFCW. It’s been an exciting journey and I’m looking forward to embarking on new adventures ahead. I will be supporting our men’s and women’s teams from afar and wish everyone the very best for the future.”
The comments about restructuring are interesting. Liverpool announced that they would be hiring a managing director to “lead the team and department in the next phase of its development”. According to BBC journalist Emma Sanders, this is a step forward for Liverpool. She described the role as someone who would focus on the off pitch strategy, including the commercial side of the Women’s team, which is currently substantially underappreciated. The new managing director might also oversee transfers to have a more cohesive
Good news for #LFC women as they are now advertising for a new managing director role. They will act as a strategic drive off the pitch, look after the commercial side of the women’s section & potentially oversee transfers. No more general manager role, this is an upgrade.
— Emma Sanders (@em_sandy) August 16, 2021
It would be assumed that the new managing director would work closely with Susan Black, who was appointed as the executive director of the LFC Women a year ago. It should be noted that Black is also the director of communications for Liverpool FC as a whole. It will be interesting to see how this plays out, and if any further information comes to light as to the reorganization as the club hopefully begin to take the Women’s team seriously.