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Liverpool to Consider Selling Naming Rights to Anfield Road Stand

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The new expanded stand could be brought to you by Company X, but Anfield will remain Anfield.

UEFA Champions League”Liverpool FC v Bayern Munich”

Liverpool continued to work towards further expansion of Anfield today, holding public consultations on their planned Anfield Road expansion that will see around 7,000 seats added and take Anfield’s total capacity beyond 61,000 seats.

As part of those consultations, the club confirmed that 5,200 of the new seats will be stadium seating while around 1,800 will be what they call bar-style seating and sold as hospitality. The club also said they will consider naming rights.

However, as of now that is only an option—as it was an option when they expanded the main stand. In the end in that case, they instead chose to sponsor individual lounges. And whatever happens this time around, Anfield will remain Anfield.

“The whole team have gained a huge amount of experience working on the Main Stand,” noted club COO Andy Hughes. “I’m hoping this will be a little simpler but it does help. We did actually sponsor some of the internal lounges but Anfield is Anfield.

“There’s a different market for sponsoring an individual stand but we’re still looking at all those options. I still think all of them are potentially options going forward. We’ve not really progressed that at this stage but we will at some point think about it.”

As part of the public consultation, the club confirmed their target to begin work autumn of this year, with foundations for the expanded Anfield Road end built behind the existing stand during the season and no disruption to matchday capacity.