Liverpool’s current kit deal with New Balance expires at the end of the current season, and based on a recent report in Forbes, the widespread assumption has been that Nike are set to be the club’s new supplier starting in 2020-2021.
However, any new deal isn’t official yet—and until it is, New Balance have a clause in their current agreement that would allow them to match any offer. Which, according to at least one French report today, they intended to do.
Foot Mercato claim that New Balance have decided that they can’t afford to lose Liverpool if they are to maintain their foothold in the football world, and that they have signalled to the club that they will match Nike’s current best offer.
If true, it could be why official news of a new deal has been delayed despite it being reported by The Liverpool Echo in April the club and New Balance would part ways and then in August by Forbes that a Nike deal had been agreed.
And even if true, it might not mean that New Balance are certain to still be Liverpool’s kit supplier come next season—Nike could always return with a new offer the club’s current supplier is either unable or unwilling to match.
Regardless, it’s more reason to think that, whoever is making Liverpool’s 2020-21 kit, the club are going to be getting top dollar—and almost certainly a new Premier League record deal, especially if New Balance really are still in the running.