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Liverpool Kit Sales Soar, Justify Probable Record Deal

The Reds’ projected sales have nearly doubled since winning the Champions League.

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UEFA Champions League final: Tottenham vs Liverpool
Yep, that’ll do it!
Photo by Burak Akbulut/Anadolu Agency/Getty Images

It’s still very early days, and odds are the Reds won’t be able to maintain their position through the entirety of the campaign, but the Premier League’s net spend kings currently sit top of the table, despite their closest rivals having spent six times as much money on transfers since Jürgen Klopp arrived in England.

Liverpool is a booming business, is the point, and coming off a Champions League winning campaign, the market seems to agree. With rumblings about a record kit deal in the works — rumoured to be worth in the region of £75m per year — it certainly won’t hurt the Anfield outfit’s prospects of squeezing every penny out of prospective bidders that their shirt sales have exploded since they lifted ol’ Big Ears back in June.

According to Love the Sales — and their research based on internet searches rather than hard sale numbers released by clubs — Liverpool’s home kit is currently the most popular shirt in the UK, with demand increasing by 76% since June. They sit top of the kit table, ahead of Arsenal, Manchester United, Manchester City and Chelsea, with Spurs nowhere to be seen.

Attached is a neat illustration of how the Reds’ recent success has impacted their sales when compared to, for instance, rivals Man Utd.


For clarity, since the numbers don’t appear in the chart, that is Liverpool’s home kit tripling the demand of their rivals, exactly the sort of thing you point to when you’re negotiating with a world-leading sportswear manufacturer and demanding the big bucks.

Exactly how big and with whom the Merseysiders’ new deal ends up being remains up in the air, with a conclusion to the saga reportedly still a ways off, but the way the Reds are currently performing, time is on their side, and should they be able to fend off the defending champions and claim a Premier League title to go with last year’s European success, they may find themselves in a position to push for membership in the triple digits club, alongside Real Madrid and Barcelona.

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