FSG Seeking £90M For Main Stand Naming Rights

According to reports from The Echo, Liverpool's chief commercial officer Billy Hogan is in the country of Asia (really, Echo, could you be more vague when referring to half the world's population?) meeting with three interested parties to sponsor the new Main Stand.

The club is seeking a 10-year deal worth between £70-90 million, which would go a long way toward balancing the books on the £120 million Main Stand expansion. However, the owners have remained adamant about not selling the naming rights to Anfield.

The article goes on to speculate that the Main Stand sponsorship might come as a package deal to also sponsor Liverpool's training kits. The current training kit sponsorship, a £5.5 million per season deal with Indonesian airline Garuda, expires this summer.

So, nothing concrete yet, but it appears progress is being made. It fits in with FSG's stated goal of expanding revenue streams, and one that likely won't upset too many fans. And if it does, who cares? We need the money.