We talk often about the ways in which Liverpool as a club and organization have worked to make sure that the club motto - You’ll Never Walk Alone - is an ethos that is truly lived. We think about the ways in which that is displayed in the play on the pitch, where a workmanlike tenacity and focus has yielded not only the best start to a Liverpool campaign in history, but one that is the best record through the first 22 matches.
But the stuff off the pitch is important because Bill Shankly’s vision for the club’s relationship with the community wasn’t meant to merely be one rooted in what was happening off of it. He believed deeply that the club should draw inspiration from the people as much as inspire them. He believed that the club should play a role in providing joy to the people.
A way that they’ve decided to this is for the LFC Foundation to establish the Community Fund, through which they would provide £100k in grants to various charities doing good work in Merseyside. Established in April, the Fund is a new part of Liverpool’s attempt to do good work off the pitch.
The club provided a write up on one charity and what has been accomplished so far with the funds granted. Yellow House is a music-based charity that seeks to empower disadvantaged youth by training them in music production. The funds allocated to Yellow House from the Community Fund allowed for new equipment to be purchased as well as the creation of a podcast produced by youth in their program that is centered on mental health.
By the looks of it, the Fund is doing good work among those in need. Here’s hoping that Liverpool manage to share more of their profits with the community in ways that will provide a meaningful uplift to all of Merseyside.