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For a team that was nearly bankrupt a decade ago, things aren’t going too badly. The ECHO is reporting on the results of Deloitte’s yearly Football Money League, and Liverpool continue their slow movement up the ranks.
The report covers the revenue for the 2018-19 season, which saw Liverpool get crowned Champions League winners and come within a point of winning the Premier League. The club raked in more than €604.7million (£533million). While this keeps them in seventh place, it is only £5million behind sixth place Manchester City. Last year, the Reds trailed City by over £50million, so that Champions League cash really came in handy.
“Liverpool’s long-term ambitions of a top five Money League position in future editions are not unrealistic,” Deloitte claims, “particularly if the club can build on its recent on-pitch success in the Premier League and in winning the 2019 UEFA Champions League.”
FC Barcelona is at the top of the pack, with Real Madrid second, Manchester United third, Bayern Munich fourth, and PSG rounding out the top five. If Manchester United continue to languish outside of the Champions League, however, they will find their spot hard to maintain in the years to come.
Also not included in this year’s report is the kit agreement the team struck with Nike. The team is also the favorites to win the Premier League this season, and they’re into the knockout rounds of the Champions League. They also recently won the FIFA Club World Cup.
John Henry and FSG made it clear from the beginning that they were focused on expanding the club’s brand, and every year since they’ve arrived has seen slow improvements. From small things like brand deals to bigger things like the Anfield expansion, Liverpool have become a financial giant in the world of global sports.
While this is good news for the men’s team, if anything, it’s an even bigger red mark against them for their treatment of the women’s team. They’ve proved they know how to do things the right way, and yet the women are languishing behind as other teams see an influx of investment.