Liverpool are on the up. A run the Champions League final this year may have been a surprise to even Red supporters, but two consecutive top four domestic finishes for the first time since the Rafa Benitez era is proof that the Jürgen Klopp project is steaming ahead.
In addition to the tactical genius and infectious energy the German manager has brought to both the squad and the city, a major key to the Liverpool revival has been the brilliant run the club has had in the transfer market in recent seasons. While several bargains have made come through the door, such as the likes of Andrew Robertson, Mohamed Salah and Joël Matip, the club hierarchy have not been afraid to splash out on big money purchases like record defender, Virgil Van Dijk and £53m Naby Keita.
This willingness and ability to generate the resources to shell out that sort of big cash is vital to stay competitive in the modern game, Liverpool CEO, Peter Moore admitted recently:
“We’re in a world now where if you’re not a £500m football team you’re not going to win anything,’ Moore said while speaking at the International Business Festival inside Liverpool’s Exhibition Centre on Thursday, as reported by the Liverpool Echo.
“And the ability for us to be able to stay up bluntly with the Manchester Uniteds and the Barcelonas and the PSGs and the Real Madrids, all of whom have slightly different business models, becomes critical, because if we don’t stay up with them we don’t compete.
“We are the proud owners of the world’s most expensive defender in Virgil Van Dijk at £75m. But that money has got to come from somewhere. And being able to drive that growth becomes critical. Why? Because you invest in the team.”
There has been a hefty bite to that bark, as the furor around the links to the likes of Lyon’s Nabil Fekir, Roma’s Alisson Becker and Real Madrid’s Marco Asensio has seen Liverpool’s name once again in conversations to bring in some of the top talent players in the world.
“Our primary focus for every pound, Euro, dollar we make is to give it to Jurgen Klopp and our scouting staff and our sporting director and say go buy the best players, go find the next Mohamed Salah,” Moore continued.
“Go shore up the defence, which we did with Virgil Van Dijk. Go figure out how you can identify a player like we’ve just done with Naby Keita, buy him a year in advance, leave him in Germany, but now, as he shows up this week, is a Liverpool player.
“This doesn’t come cheap. It’s a high-stakes game. It requires revenue coming in all the time.”
Well in, Peter. What a time to be a Liverpool fan.