In a move that has drawn outrage and recrimination from fans and tabloids, The Liverpool Offside today launched a boycott intended to force the Bundesliga arm of caffeinated beverage brand Red Bull to sell Naby Keïta, the 22year-old Guinean midfielder who remains key to Jürgen Klopp’s summer plans.
The move, the result of a throwaway joke Tweet pondering the possibility of every Liverpool fan worldwide abandoning Red Bull beverages for one of their competitors until such time as RB Leipzig agreed to sell Keïta, quickly earned the ire of Twitter users who had failed to pick up on the Tweet’s complete unseriousness.
note: start a boycott Red Bull/only drink Monster campaign for LFC fans until Leipzig sell us Keïta. bonus: turn profit off said campaign.— Liverpool Offside (@LFCOffside) July 4, 2017
If RB sell 6B cans/yr & LFC claim 500m fans, then 1/14th of 6B=425m. At $1 profit per can, 425m lost profit by not selling Keïta— Liverpool Offside (@LFCOffside) July 4, 2017
Especially outraged were Everton fans, who called Liverpool supporters generally—and The Liverpool Offside in particular—vile for considering a drinks boycott in order to get their way in the transfer market. The Liverpool Offside responded in jest, but their frequent use of “m8” and emoji failed to quell the angry hordes.
Only this vile club would ever think such a thing oh then say weeee weerrr messssinnn https://t.co/rb0HjUYIfS— Matty82EFC (@Matty82Efc) July 4, 2017
Red Bull is vile m8 we're doing you a favour https://t.co/LLWuRos12m— Liverpool Offside (@LFCOffside) July 4, 2017
Arsenal fans, meanwhile, lamented the offhand comment that had grown into an apparently real boycott, seeing it as a sign of Liverpool’s decline, though they were probably just bitter Liverpool stole Arsene Wenger’s fourth place trophy. And United fans were, for their part, United fans and also they finished sixth.
Eventually, even national tabloid The Express picked up on the boycott, calling it “outrageous,” “radical,” and a “bizarre scheme.” Because they’re a totally reputable news organisation, their story on the boycott shared space with breathless reports on Holly Willoughby’s bra and Big Brother nipple slips.
Meanwhile, some unfortunate Liverpool fans with an affinity for Red Bull sadly found themselves caught up in the events of the day. A day that ends with The Liverpool Offside openly asking itself if perhaps it should have made its original, modest proposal in seriousness rather than jest given it’s apparently now leading a Red Bull boycott.
In part because it would apparently annoy a lot of people who can’t figure out when something that’s obviously a joke is a joke. And in part because energy drinks really do taste awful. Unless Monster or Carabao or someone wants to sponsor the boycott in which case energy drinks are awesome just not Red Bull.