The Reds will walk out onto Anfield wearing the ‘Seeing in Believing’ logo on their shirts on Saturday, two days after World Sight Day. This will mark the sixth year in a row that the team has partnered with Standard Chartered to raise money in support of eliminating avoidable blindness.
“By building awareness about visual impairment amongst our players and fans, I am sure we can progress the fight against avoidable blindness and improve the lives of millions globally,” Liverpool managing director Billy Hogan said when announcing the special kit.
In advance of the United game, Standard Chartered worked with Pat Rodaway, a Liverpool FC fan who is visually impaired, to create a 360 binaural audio match-day experience of the Kop singing You’ll Never Walk Alone. It’s a bit of a tear-jerker. (If you want to hear Pat talk about what the club means to him and cry a lot more, here’s that video as well)
Following the match, Seeing is Believing will also be actioning off matchday shirts signed by players (with Standard Chartered matching all donations). You can bid on them here.
Seeing is Believing has reached 150.3 million people since 2003, and runs 166 projects in 36 countries. Their partnership with Liverpool has raised £300,000 so far from auctions, fan donations, and Standard Chartered’s matching contributions. Hopefully the club will also be matching contributions this year, maybe with some of the massive amounts of cash they are raking with 2017/18 kit sales (they’re back on sale for everyone who hasn’t bought one yet).
Some days are just bad and football doesn’t end up being the escapism that you need for whatever reason (let’s be real, it’s probably the defense). So seeing fellow fans donating money and time to raise awareness and help people around the world is a good reminder of why we’re still here, Saturday after Saturday, singing YNWA.