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Malaysian promoter blames Gerrard and Sterling absences for low attendance

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"After Steven Gerrard’s departure, the attendance certainly dropped as most fans wanted to see him and Sterling as well," Andrew Doh, marketing executive at the Kuala Lumpur-based Stream Empire Holdings, which worked with Pro Events, an Asia-based football promoter, to market the game, told the Guardian. "Based on the feedback we received, last season’s performance also contributed. If they can get some big names in, some players who are more prominent, they will become more popular again."

The Guardian