Nivea's previous Liverpool ad campaign featured Jordan Henderson, Simon Mignolet, and Raheem Sterling, but the company was quick to move on in light of the young winger's move to the Sky Blues.
Their new campaign features the brand new trio of Adam Lallana, Martin Skrtel, and Philippe Coutinho. Because I believe everything TV advertisements tell me, I'm inclined to believe that Adam Lallana's face is under constant attacks from teammates, dogs, old ladies, and especially Simon Mignolet.
Nivea Men (sorry ladies) has been the club's "Official Men's Grooming Partner" since they announced their sponsorship in February of this year.
Nivea's sponsorship of Liverpool was their first such endorsement of any Premier League club, made with the hopes of promoting their products in the U.K. and Nordic countries.
When the announcement was made back in February, Andreas Ostermayr, a representative for Nivea said, "We're delighted to be partnering with Liverpool FC, one of the world's most successful football clubs. Liverpool FC represents passion, quality and integrity - values shared by NIVEA MEN - and we're excited about the prospect of creating a memorable marketing campaign over the coming years with the help of Liverpool FC and its star players, staff and fans."
Money for the club is great. Seeing our favorite players on the TV is great. Replacing Sterling is great. But seriously, can we get some more Jordan Henderson?
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