Twitter. Instagram. Tumblr. Facebook. Twitter. Pinterest. Friendster. Second Life. Bebo. Google+. Reddit. Foursquare. World of Warcraft. If it's social media or has a social media application, you can bet Liverpool are all over it. Winning the Carling Cup may not have been enough for Kenny Dalglish to keep his job after a disappointing eighth place finish in the league last season, but it didn't stop the club's marketing department from dubbing it part of a historic double when the club took home a Shorty award last year as the top sporting institution in social media.
This constant need on the part of the club to be at the forefront of new social media has led to some embarrassing moments over the past six months—Instagram "exclusive" old-timey tinted photos, breaking news on Facebook, exclusive teasers for breaking news on Facebook posted on Twitter with links to their Tumblr account. It may mostly be the work of a few bored interns poking at laptops in a windowless room, but it's a seemingly ridiculous obsession that can't help but exert a subtle pressure on the subconsciousness of many. One that says it is this drive to embrace social media, to expand markets, to maximise potential revenue streams, capture new eyeballs, and engage prospective customers that is the priority rather than the football itself.
Even if it's just a couple of bored interns poking at their laptops in a windowless room. In any case, today those bored interns ran a few pictures of Brendan Rodgers through the "Barack Obama Hope Poster" app. Because apps are cool and cool is worth a 0.07% boost to brand recognition in Papua New Guinea. And if a few cheap, late to the party "Hope" knockoffs two years after that craze died a painfully overexposed death wasn't bad enough, the attempt to paint the promising but untested Rodgers as some kind of all-conquering hero already assured a place in the pantheon alongside the likes of Shankly and Paisley is a curious choice at best.
With their embrace of a decaying meme out of the way in rather embarrassing fashion, they then went on to ask fans to share their efforts on Twitter and Facebook and Reddit, then reminded you to submit your own attempts to the official Liverpool FC Facebook account and by the way why haven't you liked us yet? We probably aren't going to submit one to the official Liverpool FC Facebook any time soon, but since they're inviting us to, this is us sharing the club's latest social media push with a few more people who might otherwise not have seen it.